GoodShip is an intelligent pricing and freight orchestration platform built to help freight brokers operate more profitably, respond faster, and make better decisions across their network. By bringing together market intelligence, pricing history, carrier performance, customer data, and operational insights into a single system, GoodShip enables brokerages to move beyond disconnected spreadsheets and point solutions and operate from one source of truth.
The platform helps brokers improve margins by making smarter buying decisions, reducing costly re-covers and accessorials, and providing visibility into carrier performance and coverage risks. At the same time, it helps teams identify the most attractive freight opportunities, grow customer relationships, and expand revenue by focusing on freight where they are most competitive.
GoodShip's broker offering includes an RFP Pricing Engine that automates bid creation using historical pricing activity, network performance, and market data, allowing teams to respond faster and with greater confidence. Customer and carrier management tools provide a complete view of relationships, performance, rates, and lane activity, while network analytics and revenue insights help brokers understand profitability, optimize operations, and identify growth opportunities.
At the center of the platform is Laney, GoodShip's AI Transportation Analyst, which enables brokers to ask questions about their network in natural language and receive instant insights, recommendations, and risk assessments. By combining AI-driven intelligence with unified transportation data, GoodShip helps brokerages move from reactive decision-making to coordinated, data-driven execution.